New Delhi: Badminton ace Saina Nehwal, also the brand ambassador for Soothe Healthcare’s “Paree” sanitary pads, has now also invested money in the business. With this, she will play a meaningful role in Make In India, Girl Child and Swachh Bharat initiatives.
“A sanitary pad is a high social-impact product and Paree combines quality and affordability, thereby revolutionising the personal hygiene segment in women’s personal care in India. Paree has the potential of reaching every household in India and this is what sets the brand apart. It is about time that we recognize the heroes of the manufacturing industry contributing significantly to the Make in India campaign and to the society at large,” Saina said in a statement.
Sahil Dharia, CEO, Soothe Healthcare, shared that they are excited to have Saina as their brand ambassador and a strategic investor now for Soothe’s “Paree”.
“Funding received will be directed for expansion of business and branding initiatives. Soothe Healthcare is committed to taking a leading position for affordable consumer healthcare products. Saina’s association will further help the company achieve these goals as she is a role model for young aspiring girls and women, and connects very well with them,” he added.
Chief Economic Advisor Arvind Subramanian, who is also attending the conclave, earlier described the government’s direct benefit transfer (DBT) scheme as a “game changer” for India.
He highlighted that the fiscal impact of the government’s DBT scheme of cash transfers has yielded savings of over Rs.12,000 crore on domestic LPG in 2014-15.
Subramanian went on to illustrate how pilot projects and studies show subsidy leakages to have gone down from 25 to 12 percent.
JAM, which was first coined by the chief economic advisor last February in the Economic Survey, represents – Jan Dhan, Aadhaar and Mobile – that will allow the transfer of benefits in a leakage-proof, targeted and cashless mode.