After Nike cut ties with tennis star Maria Sharapova, TAG Heuer and Porsche are following suit.
Sharapova, who has recently revealed that she has been tested positive for the banned substance, meldonium, is facing some serious consequences that include losing hundreds of millions of dollars in endorsement deals. Her unfortunate test results came back positive for banned substances during routine tests in the Australian Open.
TAG Heuer has had a relationship with Sharapova since 2004. They were in negotiations with her representatives for a new contract after her last one ended on 31st December, but have ceased said negotiations in light of her test results.
Porsche representatives have said that they will continue to analyse the situation as the investigation against Sharapova goes on, but have currently suspended any activities they had planned involving her.
Sharapova has been suspended by the International Tennis Federation until March 12th. This means alongside having lost several endorsement deals she could also lose her spot in the 2016 Rio Olympics.