Thiruvananthapuram: At a press conference in Kerala, Kerala Chief Minister Pinarayi Vijayan on Wednesday announced cricket legend Sachin Tendulkar to be the face of Kerala Government’s anti-narcotics campaign.
Earlier, the Kerala government had launched quite a few campaigns to end alcohol and drug abuse in the state.
These campaigns are a result of several reports that claimed that abuse of narcotic drugs, psychotropic substances were going up alarmingly in the state along with the increased sale of illegal liquor and even stimulating ayurvedic tonics, known as arishtam.