Airtel Delhi Half Marathon (ADHM) has now for a decade been synonymous with an initiative which has made the not-so-fitness-enthusiastic people of Delhi get up and running. The one of its kind half marathon will be going into its 10th edition on a brilliant note with more than 34,000 participants scampering on the beautiful streets of the capital.
The marathon with prize money of $275,000, which is scheduled to be held on November 19th, 2017 was never expected to run into its 10th phase with such ease but, thanks to the hard work and sweat put into its success by the team of Procam International, one of India’s most successful sports management company, which is envisioned by founders Anil and Vivek Singh. Procam events have elicited participation from athletes of the highest calibre and have also roped in huge public interest and attendance.
It was never a smooth path for Delhi’s largest athletic meet to turn into a reality, and as it steps into its 10th glorious edition, Mr Anil Singh, Joint MD, Procam International said, “It was a troubling start for us but ADHM has been a forefront of change and has transcended beyond boundaries of sport into a movement with a social conscience, thank you everyone who has been involved in the journey in making the dream come true.”
ADHM has not just transformed the athletic culture which was non-existent in the capital earlier, but has also brought in various globally acclaimed talents who have inspired thousands to join the revolution. The upcoming edition is set to feature around 40 International athletes from as many as 12 different countries running in the event. Likes of Rio Olympic champion, Eliud Kipchoge and former world record holder Asafa Powell participated in the run last year.
ADHM is not only about running, it has also significantly transformed lives of scores of under privileged children who could not support themselves and are unable to fulfill even basic amenities of life. The philanthropy-inspired event supports social change and significant donation goes into welfare work. So far the sporting extravaganza has generated Rs 40 crores from charity and the funds are on a rise with every passing year.
Ravindra Singh Negi, CEO Airtel, Delhi NCR said “The city is more than what we assumed, we will surely generate more charity, we have collected funds worth 40 crores up till now.”
Speaking about Airtel’s association with the event and how things unfolded Negi said, “Airtel began its journey in Delhi and today it is not only Delhi’s but India’s preferred network. As a brand connecting millions, we are both proud and excited to motivate Delhiites to come together and run for their loved city.”
As Delhi gears up to be a part of the ADHM, one big concern in everyone’s mind is, “How safe is Delhi for women to run in sporting attire”? But thanks to Delhi Police and ADHM team, the event has worked wonders for women runners as they now feel much more respected and free on the streets with crowds embracing female athletes.
More women runners and athletes from neighbouring states are also coming in great numbers to be a part of the event and not just to run, but run with a motive of getting fitter and better or represent the state and the country on bigger platforms.
Adding a jewel to its crown ADHM has now been marked as ‘Gold Label race’ by International Association of Athletics Federations (IAAF), classifying the half marathon as one of leading road races around the world.
The registration process for the half marathon opens on Tuesday, September, 14th 2017 and will remain open till Tuesday October, 3rd 2017.
For online registration log onto www.adhm.procamrunning.in
Race Day – November 19th, 2017
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