Samsung could not help but throw some shade at Apple as soon as Apple released the iPhone Duo. However, the internet would not allow Samsung to forget its own history of releasing a foldable phone and reminded them of their past with the help of a trending post.
What Samsung Said at Apple’s Event?
Samsung used the official page to throw a series of remarks towards the iPhone Duo that was being launched by Apple on September 9. One of them was to “let them know when you finish re-heating your food.” Another called the launch “so far, so same,” paired with a hashtag urging people to switch to Samsung instead. The company even threw in a jab about folding in three parts, a nod to its own tri-fold model. None of the posts named Apple directly, but nobody had any doubt who they were talking about.
🚨GRAVE: Após Samsung debochar da Apple por lançar primeiro celular dobrável, internauta mostra vídeo das falhas do aparelho dobrável da marca. pic.twitter.com/pBpfXCUgWJ
— CHOQUEI (@choquei) September 11, 2026
Why the Timing Made It Sting More?
Samsung has been in the foldable phones business for seven years now, having launched its first foldable product way back in 2019. This was precisely what Samsung used to make fun of Apple, which is fashionably late to the party that Samsung has been organizing for several years now.
Netizens Mention The Problems With Samsung’s First Foldable Product
Not everybody appreciated this mocking online. One of the posts that went viral showed that Samsung’s first ever foldable phone had also faced some problems during its debut. The Galaxy Fold had faced a huge setback due to several of its review units failing within the very first few days of use because of problems with the screen breaking down due to dirt getting inside of it from the crease.
One of the videos showing that malfunction went viral among netizens, who found it rather cheeky of Samsung to make fun of other people about foldable phones considering its own past experience with that problem. The post carried a warning tone, essentially telling Samsung that its foldable journey wasn’t exactly flawless either.
A Rivalry Playing Out in Public View
This isn’t new territory for either brand. Samsung has a long track record of poking fun at Apple, going back to its ads mocking the iPhone notch years ago. What made this round different was how quickly the joke boomeranged back, with users using Samsung’s own foldable missteps as ammunition.
Whether the jab helps or hurts Samsung in the long run remains to be seen, but for now, the exchange has kept both brands trending, and reminded everyone that neither company’s foldable journey has been entirely smooth.
Khushi Patel is a Senior Sub Editor at NewsX, covering automotive, technology, Lifestyle, entertainment, and mainstream news. She previously worked as a Copy Editor at Times Network and has written automotive editorial content, including comparison pieces, for TimesDrive.
