Sunday, December 3, 2023

When I started, the goal was not to become a social media influencer: Vishnu Kaushal

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Disrupting the Internet with his comedy and style videos, Vishnu Kaushal joined NewsX for a candid chat as part of NewsX Influencer A-List. In the exclusive conversation, the comedy content creator spoke to us about his journey to become a social media influencer, having an alternative career plan and much more.

Talking about his journey of becoming a social media influencer, Vishnu said, “I am 24 right now. I started making videos in 2013, which makes means when I was 16. I did not have the idea of short form content back then or all those things. When I started, the goal was not to become a social media influencer. It was to become a creator and make a living while creating and doing something I loved. That was just the goal. However, it took me a while. I made videos for 4.5 years without getting any sort of recognition or virality. I gave up the idea of doing this for a living, then Instagram reels came along and my videos started to find the right set of audience. It all started clicking really well because I had all this experience to write a joke and deliver it in the best way. I had the perfect opportunity and I had the baggage of 4 years of content, where I already knew what I wanted to say. I got the right outlet when reels came along. It really did it for me and that’s when it grew up.”

When asked if it is difficult to create short form content than long form content because one only gets 30 seconds to woo the audience, he responded, “For someone who grew up making long form videos, for them it is definitely tougher because they are used to dealing with nuances, building a premise that is longer and delivering a joke. But, for a GenZ kid, short form content comes easily. They are very intuitive with their content. They know how to do it. I have done short form content for a while and I still can’t make a video less than 45 seconds because I think to myself, ‘What do I do in 45 seconds?’. My videos are usually 45 seconds to 1 minute. I think it is more about conditioning. Once people find their length and wavelength, it comes naturally. Long form and short form are very different. Comparing them is tough.”

Speaking about having an ‘alternative plan’ to content creation, Vishnu said, “There was always an alternate plan. This was the alternate plan. I started making videos in my 12th grade. I was in my college when started this. For the first 4 years, I was doing my B-Tech in computer science engineering while I was making videos in college. I was also working with an organisation back then, so I was doing college, working on something and making videos. After college, I got an internship/job and I was doing that. I was into social media marketing, PR and advertising, then I got a call from MenXP, asking if I want to come and audition. Until I got that call, I never stopped having this one thing, i.e my day job. I always was making videos. For me, making videos was never a profession. For me, it has always been the time I can do whatever. That time is my time. Creating videos, after coming back from my college or job, was my time. It has always been fun for me.”

Check out the entire interview on NewsX YouTube:

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