Thursday, November 30, 2023

You need to have a social media presence to build a brand: Anshuman Sharma

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Music and comedy influencer Anshuman Sharma joined NewsX for an exclusive interview as part of NewsX Influencer A-List. In the candid chat, Anshuman opened up about his viral videos, his association with the music industry, his latest projects and much more.

Speaking about his viral videos on Ritviz, Badshah and others, Anshuman said, “I used to make fun stuff on Instagram like dialogue remixes and stuff. There was this dialogue remix that I made on someone that kind of sounded like Ritviz. People were tagging Ritviz in the comments. I listened to his music and then I realised that I do kind of did sound like him. There were already these videos already on the Internet by International YouTubers, who showed people on how to make a Micheal Jackson or Drake song in 2 minutes. I thought why not do it with Ritviz since I already know how it sounds. I could just create a track and put a video on it. It got a million views on Twitter and 2 million on YouTube.”

Talking about his association with the music industry and the songs he’s working on right now, Anshuman said, “I have been working with Salim Suleman. I have done a couple of background music tracks along with them. I did background music for Coolie No 1, which we featured Varun Dhawan. I did Disco Dancer 2.0 featuring Tiger Shroff. They recently released an album called Bhoomi, so I did various songs in that album including one for Sunidhi Chauhan and one for Sukhwinder. Those are folk songs mixed with Jazz, so I have been working on stuff like that.”

Sharing how his journey with Salim Suleman started, Anshuman said, “I used to put videos of me playing the keyboard on Instagram. I sent some of those videos to various composers like Vishal Dadlani, Salim Merchant and AR Rahman. Luckily, Salim Merchant saw my video and my DM. He followed me back and he said it is great. After 2-3 months, I was going to do MBA but then somehow I decided that MBA is not for me. I decided to message Salim Merchant and asked if I could intern with him. He said yes. I left everything and just went for it.”

When asked about making spoofs on artists and if he ever contemplates about not making them fearing it might hurt somebody and hamper his future prospects, Anshuman responded, “There is never a conflict because I don’t try to bring them down. I keep it as less offensive as I can. It is basically just picking out certain things from their music and telling people that this is mostly this type of stuff that they have been doing and present it in a fun way. I don’t make fun of them.”

On the new trend on having a social media presence to build your own brand, Anshuman commented, “If I take examples of songs, a lot of songs are hit songs but people don’t know who made them, unless it is a big composer. In order to tell people that, you need to build a brand and you need to have that social media presence. Once you have a following, they will know who you are and your songs would have better chance of becoming hit songs.”

Check out the entire interview on NewsX YouTube:

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