Kpop Demon Hunters’ Hitmaker Mark Sonnenblick Joins Kraft-Engel, Expanding His Songwriting Powerhouse Reach

Mark Sonnenblick, the genius songwriter of the hit animated musical K-pop Demon Hunters, title song Golden has now signed with Kraft-Engel Management, one of the leading agencies to musical talent. The song that has turned out to be a global sensation completed its third consecutive week on the top 1 song on the Billboard Hot 100, and this is a great moment to the music used in the film. The track features Sonnenblick and was also released in partnership with EJAE and The Black Label and has already acquired more than 300 million streams on Spotify.

The song has received acclaim among the film directors who termed it a turning point in the evolution of the movie as it contributed to the cementing of the emotive experience of the central character. The critical demand and popularity of K-pop Demon Hunters soundtrack reveal the essence of the captivating artistry in the massive success of the release Golden.

The Resounding Success of ‘Golden’

Golden was carefully written to be the I Want song of the lead character in the movie and key juncture in the storyline. Nevertheless, the feeling that this otherwise animated world inspires with its message of optimism and individual determination has connected with the people long after the world of animation. The song has an outstanding success in the charts and currently holds the top on the Billboard Global 200, clear evidence of overall commercial and cultural influence.

That it is able to move and transform itself outside the film and be a film unto itself attests to its good worth and human insight as an affirmation of Sonnenblick as a talent on the rise in songwriting.

Sonnenblick’s Growing Influence

This is a new dawn in the career of the Emmy-nominated songwriter, Sonnenblick who has entered into a new joint venture with Kraft-Engel Management. The agency also counts among its clients some of the most respected films and theatre names in music and thus it would be a perfect match to the variety and expansion of name work of Sonnenblick.

He also had the brilliant result on a collaboration with Elton John on The Devil Wears Prada musical as well as lending his talents on the film Spirited by Pasek & Paul where he collaborated on the viral smash hit Good Afternoon. His previous projects and his experience on other films, such as Lyle, Lyle, Crocodile and Theater Camp, testify of his diversity and his increasing presence in the different entertainment sectors. This new management contract would only take his career down another notch and entrench him further amongst the industry most sought after musical storytellers.

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