Netizens criticise Rs 1 lakh Gucci-Adidas umbrella for failing to protect against rain

20 May, 2022 | Riya Girdhar

The Gucci-Adidas umbrella features a G-shaped handle and a print design that incorporates both brands' trademarks.

The tendency of purchasing items solely to impress others is quickly gaining traction. People frequently purchase items that do not provide the utility value for which they were designed solely because they are aesthetically nice or fancy enough to flaunt in society. Nonetheless, many people cannot afford to spend large sums of money on such items.

International brands Gucci and Adidas have created a Rs 1 lakh umbrella. Surprisingly, the new set of umbrellas is priced at USD 1,290, which is almost Rs 1 lakh.

There’s more to surprise you with! You may believe that this umbrella will protect you from the rain, which is the basic function of an umbrella. However, this one does not even give basic rain protection. The umbrellas will simply shelter you from the sun or be utilised for decorative purposes, according to the company’s website.

“Part of the Adidas x Gucci collection, this sun umbrella includes the Interlocking G and Trefoil design,” according to Gucci’s website. Please note that this item is not waterproof and is only intended for ornamental purposes.”

The concept of producing such a pricey umbrella has been described as odd and nonsensical by netizens on numerous social media platforms throughout the world.

While everyone has an opinion on the subject, most people consider that Gucci’s umbrella is more of a status symbol than a functional item. Others are concerned that, although charging a high price, Gucci failed to build the product to meet its intended function.

In terms of form, the umbrella features a G-shaped handle and a print design that incorporates both Gucci and Adidas emblems. In China, which is on track to become the world’s luxury market by 2025, the expensive product has aroused debate.

Several luxury brands in the neighbouring country have come under fire for focusing on extravagance in response to Chinese President Xi Jinping’s’shared prosperity’ campaign.