Revolutionizing Indian Beer Scene: Young Entrepreneur Saurav Singh’s Vairagi Breweries & St. Andrews Beach Brewery Team Up to Satiate Indian Palates with Australian Brews

1 September, 2023 | Anupam Shrivastava

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Vairagi Breweries, founded and led by Mr. Saurav Singh, has earned a stellar reputation for its state-of-the-art facilities and fully automated plant and machinery.

Lucknow, India – Vairagi Breweries, an upcoming player in the Indian brewing industry with brewery in Barabanki (U.P.), has partnered with St. Andrews Beach Brewery, a renowned craft brewery from Australia, to bring the authentic taste of Australian beer to the Indian market. The collaboration aims to cater to the growing demand for high-quality crafted beers in India.

SABB Beer, a company co-owned by the celebrated Australian cricketer David Warner, has selected Vairagi Brewery after an extensive search among various Indian breweries. Impressed by their commitment to quality, SABB Beer finalized the partnership to further their mission of introducing their exceptional brews to the Indian consumers.

Vairagi Breweries, founded and led by Mr. Saurav Singh, has earned a stellar reputation for its state-of-the-art facilities and fully automated plant and machinery. With an impressive annual production capacity of eight crore cans, the brewery is equipped to meet the expectations of beer enthusiasts across India.The Australian craft brewery, St. Andrews Beach Brewery, known as SABB Beer, is acclaimed for its superior beers crafted in the picturesque Mornington Peninsula region. To tap into the Indian market, SABB Beer has established a new venture, VINO AND BREW, which will oversee the production, marketing, and distribution of their beers in India. The founders of VINO AND BREW, Mr. Rahul Kashyap and Mr, Arun Aditya Singla, expressed their excitement about introducing the genuine craft Australian beer to the Indian audience, emphasizing SABB Beer’s global reputation for quality and taste.

Mr. Saurav Singh, the Managing Director of Vairagi Breweries, played a pivotal role in securing this collaboration. His passion for brewing exceptional craft beers resonated with the SABB Beer team, as they recognized that true quality brews require dedication and enthusiasm.

In addition to his role at Vairagi Breweries, Saurav Singh also serves as the Managing Director of Vaidheeki Group, a prominent real estate company with operations in Kolkata and Ranchi. Established in 1996 by Mr. Sugriv Singh, the Chairman of the company, Vaidheeki Group initially focused on developing residential complexes and has since expanded its portfolio to include townships and commercial complexes. Mr. Saurav Singh, joined the group in 2016 and brings a youthful perspective and strives to uphold the company’s vision of innovation and excellence.

The Vaidheeki Group has emerged as one of the top real estate players in India’s eastern region, developing a wide range of residential societies, commercial complexes, office buildings, and townships. Under the leadership of Mr. Saurav Singh, the company aims to become the preferred choice for real estate services by prioritizing customer satisfaction through innovative approaches backed by technical expertise.

The collaboration between SABB Beer and Vairagi Breweries promises to open new avenues for growth and success. With the guidance and expertise of Managing Director Mr. Saurav Singh, Vairagi Breweries is poised to make a significant impact in Eastern India and across the nation. Beer enthusiasts can look forward to experiencing the taste of authentic Australian brews, as Vairagi Breweries strives to become a household name in India.

In addition to the collaboration with St. Andrews Beach Brewery, Vairagi Breweries has plans to introduce two brands to the Indian market – Vairagi and Honey Badgaer. These new brands aim to cater to the diverse preferences of Indian consumers and further expand the range of high-quality craft beers available in the country. With their state-of-the-art facilities and commitment to excellence, Vairagi Breweries is well-positioned to bring these exciting new brands to beer enthusiasts across India.

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