BTS TinyTan Happy Meal Sparks ARMY Mania at McDonald’s
Starting September 3, 2025, ARMY can grab a bite with BTS’ TinyTan Happy Meal that would be launched in multiple countries, including Singapore. Collaborating with animated TinyTan characters inspired by the K-Pop mega group, this certainly spells collectible toys and immersive experiences, building on the 2021 BTS Meal phenomenon. Here’s everything you need to know!
Two toy sets are exciting the fans under the new TinyTan Happy Meal. The Throwback Edition launching on September 3 features TinyTan figures of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook dressed in 2021 BTS Meal promo outfits, an experience loaded with nostalgia from the global campaign that pushed sales at McDonald’s by 40%.
The Encore edition available from September 23 sees a celebration of the second collaboration in new attires. Every meal comes with a choice of a Burger or Chicken McNuggets, Fries or Apple Slices, a drink and one collectible toy out of 14 toys thus sending fans on a wild goose chase to collect them all.
The lovely purple packaging in honour of the BTS’ OG colour adds to the attractiveness, whereby QR Codes will open the TinyTan Power Up game for interactive entertainment. Fans are going crazy with excitement and hunger.
The TinyTan Happy Meal operating in almost 70 countries, including Singapore, Malaysia, Thailand, and the Philippines, promises to be a worldwide uproar. With a U.S. kick-off on September 3, McDonald’s Singapore is still to confirm the Singapore launch date, building anticipation.
In 2021, the BTS Meal saw fans in Singapore erect “shrines” with the purple packaging, with resellers inflating the prices online, signalling similar hype this time. According to McDonald’s Senior Marketing Director, Guillaume Huin, varying launch dates by market will ensure a tailored rollout for maximum engagement.
Beyond toys, at the end of September, McDonald’s will take the fan experience up a notch with a Magic Meetup in Los Angeles, wherein the much-awaited TinyTan celebration will be offered as a multisensory experience with music and gaming. To make sure fans that cannot attend are entertained too, through QR codes on the Happy Meal box, fans all over the world are delighted to join in and sing along with BTS’ hits in the TinyTan Power Up game.
This tactical tie-up places BTS’ global fandom in the driving seat to make a sales deal and remain relevant in pop culture, thus ensuring the icon status of McDonald’s luncheon venue.
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