IKEA GROWTH
IKEA India has RECENTLY experienced 10% growth from the previous year, states Tolga Oncu, area manager IKEA. He said IKEA is changing the way we expand in India. Oncu said IKEA wants to focus on saving money, being more efficient, and opening stores and operating without wasting time and resources. IKEA is trying to make shopping easier, better shopping for people in India. They are trying to learn what works best in India and continue to improve by fit for Indian customers, so more people can experience IKEA without it being too much of a hassle.
He noted that the company will continue to refine and adapt these principles to suit the Indian market, taking into account the learnings from the new format pilots. The aim is to make IKEA more accessible and efficient for Indian customers. “We will continue to refine and adapt these principles to suit the Indian market based on the learnings of the new format pilots to make IKEA more accessible and efficient in India,” Oncu stated.
As part of this plan, IKEA is piloting a new store format that merges with its omnichannel offerings. This new approach is one of many customer meeting point formats being tested around the world. If the pilot proves successful, it could play a key role in IKEA’s strategy of expansion and accessibility in India.
The company is currently testing smaller, more agile store models in select markets, including the UK, Texas, and Poland. According to IKEA, these new models are designed to be faster and more cost-effective to open while still offering thousands of products along with planning services. The smaller format is expected to create a simpler and more efficient shopping experience for customers.
Initial feedback from these pilot stores has been encouraging. IKEA believes that the format has strong potential to help the company expand into new locations and bring its products and services closer to more people. The goal of this initiative is to make IKEA more accessible to a wider audience without compromising on product variety or customer support.
Oncu further mentioned that the company is in the process of gathering learnings and results from these pilot projects. IKEA expects to have a clearer picture of the effectiveness of the new format by the end of the year.
(From ANI)
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