The fact today remains that movie watchers have shrunk drastically in theatres. WHY? This is what Amir Khan answers in an interview with RedFM promoting Sittaare Zameen Par.
Amir stressed on the building of a story – foundation of any film is a good story across romance, love, drama or action. He referred to Ghajini, noting, “Ghajini’s magic lay in its story, not its action.” Aamir dismissed the notion that today’s audiences crave only action. “I don’t believe today’s audience is so narrow-minded,” he stated, reinforcing his faith in emotionally resonant narratives.
Aamir acknowledged that post-COVID, the movie release strategies have shifted. Films now hit streaming platforms just 4–8 weeks after theatre release. This rapid home availability, he said, has altered viewing patterns.
He clarified, “I’m not blaming anyone – we created this. Our film confidence should drive audiences to theatre.” He cited Laapata Ladies, praising its storytelling but noting it underperformed in theatres due to viewers expecting quick OTT access. He believes films deserve a fair chance on the big screen.
Despite digital interest, Aamir stood firm on theatrical exclusivity. He said he received multiple OTT proposals for Sitare Zameen Par but declined them all. “I only come to theatres. Call me old-fashioned—I’m a cinema person,” he declared.
Aamir credits his identity to the theatre experience and refuses to compromise it. “I trust my film and I trust my audience,” he added, pledging to honor cinemas over convenience-driven streaming trends.
In an age of instant gratification, Aamir remains a believer in shared moviegoing rituals—dark screening rooms, collective gasps, and applause. He pushed back on the label “narrow-minded audience” and instead championed narrative quality. By rejecting OTT deals and staying loyal to theatres, Aamir underscores his belief that a compelling story can still fill seats, even in homes flooded with new releases.
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Swastika Sruti is a Senior Sub Editor at NewsX Digital with 5 years of experience shaping stories that matter. She loves tracking politics- national and global trends, and never misses a chance to dig deeper into policies and developments. Passionate about what’s happening around us, she brings sharp insight and clarity to every piece she works on. When not curating news, she’s busy exploring what’s next in the world of public interest. You can reach her at [swastika.newsx@gmail.com]
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