Birkenstock Factories In India Ordered To Halt Its Operations (Photo: Social)
German footwear giant Birkenstock has strengthened its fight against fake products in India. The Delhi High Court has appointed legal representatives to conduct inspections at suspected factory sites in recent weeks.
Birkenstock filed a trademark infringement lawsuit in May. The Delhi High Court then authorized surprise visits to small-scale factories suspected of manufacturing fake Birkenstock sandals. The raids were carried out in and around Agra and New Delhi. The legal team targeted four traders, four factories, and two unidentified individuals. Agra, known for its genuine leather market, has emerged as a hub for unauthorized manufacturing, according to Birkenstock’s internal investigation.
Indian Court Issues Order to Investigate
Justice Saurabh Banerjee issued a confidential order on May 26, appointing 10 local lawyers as commissioners to inspect the facilities. They were authorized to seize counterfeit stock and document evidence of illegal practices. The order—now public—stated that submitted photos showed products that “seem like a cheap knock-off,” warning that consumers could be misled.
The inspections have now been completed, and confidential reports have been submitted to the court. The next hearing is scheduled for October 6.
About Birkenstock Holding – A German Shoemaker
Birkenstock Holding plc is a German shoe manufacturer known for its sandals featuring contoured cork footbeds. The company’s origins date back to 1774. BIRKENSTOCK is rooted in a longstanding commitment to quality shoemaking, with the founding family originating from a small German village.
The company has grown from a niche comfort brand to a global fashion essential, especially after its appearance in the 2023 film Barbie. The crackdown in India comes amid similar legal action by other global footwear brands, including Crocs and Prada, highlighting rising concerns over intellectual property rights in the country’s booming fashion market.
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Ankur Mishra is a journalist who covers an extensive range of news, from business, stock markets, IPOs to geopolitics, world affairs, international crises, and general news. With over a decade of experience in the business domain, Ankur has been associated with some of the reputed media brands. Through a sharp eye on global marketplaces along with deep insights and analysis of business strategies, Ankur brings simplicity to the complex economic matrix to decode market trends and empower people.
He is committed to entrenched data, facts, research, solutions, and a dedication to value-based journalism. He has covered trade tariff wars, international alliances, corporate policies, government initiatives, regulatory developments, along with micro- and macroeconomic shifts impacting global fiscal dynamics.
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