Blackpink Rosé And IVE Jang Won Young (Image credit: X)
Blackpink’s Rosé has again demonstrated her record-breaking popularity as she tops the July individual girl group member monthly brand reputation rankings. Korean Business Research Institute released its highly anticipated monthly brand reputation rankings for individual girl group members. The ranking showcases the global popularity of K-Pop idols and examines consumer interest, media coverage and community awareness.
Topping the chart, BLACKPINK member Rosé sits unprecedented with an amazing brand reputation index of 5,886,074, surpassing her June value with an explosive increase of 85.69 percent. Her amazing performance shows how popular and loved she is as a solo artist and group member.
Rosé’s dramatic leap to the top is facilitated because of her highly publicized recent activities. Her keyword analysis included ‘JUMP’, ‘APT’ and ‘Bruno Mars’. It is no coincidence to notice these words since ‘JUMP’ is the highly anticipated brand-new single of BLACKPINK which debuted during their “Deadline” World Tour.
Additionally, the breakthrough popularity of her solo duet with Bruno Mars in ‘APT’ during their recent Los Angeles show had created a social media storm. The spontaneous performance delighted fans around the world, creating massive media coverage and community chatter that went straight into her sky-rocketing brand reputation score immediately. Her capacity to connect with global artists and massive crowds through these high-profile performances has been a primary cause of her record-breaking success this month.
The fight for the top five was a tight race, highlighting the growing fanbase of K-Pop’s leading stars. In second place, IVE’s Jang Won Young held her ground with 5,680,023 points. An ‘advertising queen’, her regular brand endorses, and iconic visuals have landed her a number two ranking.
Coming in at number three is another BLACKPINK member, Jennie, the consistent trendsetter, with a score of 5,362,305. Jennie’s musical releases, high-profile appearances and her fashion statement has significantly contributed to her rankings.
IVE’s An Yu Jin held the fourth position with a brand reputation index of 3,519,244, indicating continued popularity within her group. This is soon followed by another Blackpink member Lisa, who entered the top five with a score of 3,462,467, a whopping 249.80 percent higher than last month.
The first 30 positions are dominated by members of Blackpink, Aespa, IVE, ITZY, Twice and Red Velvet. Check out the full list of Top 30 here
1. BLACKPINK’s Rosé
2. IVE’s Jang Won Young
3. BLACKPINK’s Jennie
4. IVE’s An Yu Jin
5. BLACKPINK’s Lisa
6. BLACKPINK’s Jisoo
7. aespa’s Giselle
8. aespa’s Winter
9. Girl’s Day’s Bang Minah
10. ITZY’s Yuna
11. IVE’s Leeseo
12. TWICE’s Mina
13. IVE’s Liz
14. Red Velvet’s Irene
15. ITZY’s Chaeryeong
16. IVE’s Rei
17. Red Velvet’s Joy
18. Red Velvet’s Wendy
19. aespa’s Ningning
20. ITZY’s Ryujin
21. Red Velvet’s Yeri
22. NMIXX’s Sullyoon
23. TWICE’s Momo
24. TWICE’s Jihyo
25. TWICE’s Chaeyoung
26. TWICE’s Dahyun
27. TWICE’s Jeongyeon
28. TWICE’s Sana
29. Girl’s Day’s Sojin
30. LE SSERAFIM’s Sakura
Also Read: Rose Treats Fans With ‘APT’ Performance With Bruno Mars At Blackpink’s LA concert
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