Digital Garba (Photo: Instagram)
The festivities celebrated by Indians abroad do not have the same flair as when they are back home, and they miss out on the colours, rhythms and mutual happiness that make Navratri so memorable.
Mumbai-based content producer Viraj Ghelani, who wanted to fill this gap on behalf of his friends overseas, came up with a funny concept. With a following of more than a million people on Instagram, he launched the idea of a digital garba to his NRI friends this Navratri.
He did not dance with them physically, but Ghelani had to print photographs of two friends who lived in other countries, and dance garba with them in his hands, entangling them in the celebration.
He captioned the post as, “Jis jis ka Digital Garba karvana hai unko tag karo because they are missing the real Garba fun!”
The humorous video was a viral success and was praised due to its combination of humour and creativity. It has collected over 1.5 million views and over 70,000 likes since it was uploaded on September 24, 2025.
When, in February 2025, India and the rest of the world were in the midst of the festivities of Maha Kumbh 2025, a new idea surfaced, the so-called digital snan.
A man called Akaash Banerjee in Instagram presented this idea. He also filmed a video where individuals who were unable to be present at the Maha Kumbh would send him photos and he would perform a sacred act of snan (holy dip) on their behalf in the holy Triveni Sangam.
With 13 years on the line, Ashish Kumar Singh loves everything when it comes to movies, music, travel and pop culture. Formerly employed at ANI, Pinkvilla, India Today and HT, Ashish has interviewed some of the top celebrities of India, including Shah Rukh Khan, Aamir Khan, Ranveer Singh, Ranbir Kapoor and Hrithik Roshan, among others. Breaking news excites him and deadlines are what he chases. Interviewing comes naturally to him. Hit him up at ashish.kumar02singh@gmail.com.
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