Global Beauty E-commerce Is Surging Fast (Pic: Freepik)
The global beauty and personal care e-commerce market continues its meteoric rise. According to a report by DIGITAL & TRENDS, the sector will grow nearly 50% over the next five years, with online sales projected to hit USD 338.93 billion by 2029. The market generated USD 115.23 billion in 2018 and showed consistent growth year-on-year, reaching USD 132.6 billion in 2019 and USD 166.06 billion in 2020. In 2021, it soared to USD 201.66 billion. Although 2022 saw a slight dip to USD 196.56 billion, the rebound was quick and strong. By 2024, revenues reached USD 227.26 billion. The 2025 forecast stands at USD 257.54 billion, with expectations to touch USD 327.22 billion in 2028. Shoppers are clearly clicking “add to cart” more than ever—and the trend isn’t slowing down.
The report broke down the online beauty and personal care market by segment, naming personal care as the largest contributor. Cosmetics, skincare, and fragrances follow closely. Beauty tech, while currently the smallest segment, continues to grow steadily. Personal care products consistently dominate revenue across all years, reflecting daily consumer essentials driving this boom. Digital shelves now showcase everything from luxury creams to AI-powered skincare tools. This segment-wise growth paints a diverse and dynamic future for the sector, with innovation and convenience powering purchases.
| Year | Revenue (USD Billion) |
|---|---|
| 2018 | $ 115.23 |
| 2019 | $ 132.6 |
| 2020 | $ 166.06 |
| 2021 | $ 201.66 |
| 2022 | $ 196.56 |
| 2024 | $ 227.26 |
| 2025 | $ 257.54 |
| 2028 | $ 327.22 |
| 2029 | $ 338.93 |
(With Inputs From ANI)
Also Read: Fresh Beauty Launches: Lip Oils, Glosses & More from Huda Beauty, Kay Beauty, and Sephora
Aishwarya is a journalism graduate with over three years of experience thriving in the buzzing corporate media world. She’s got a knack for decoding business news, tracking the twists and turns of the stock market, covering the masala of the entertainment world, and sometimes her stories come with just the right sprinkle of political commentary. She has worked with several organizations, interned at ZEE and gained professional skills at TV9 and News24, And now is learning and writing at NewsX, she’s no stranger to the newsroom hustle. Her storytelling style is fast-paced, creative, and perfectly tailored to connect with both the platform and its audience. Moto: Approaching every story from the reader’s point of view, backing up her insights with solid facts.
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