Apple TV+ has increased its subscription price in the US
Apple TV+ just got pricier, again. As of August 21, Apple has bumped the monthly subscription fee up by 30% in the U.S. and a handful of other countries.
If you’re a new subscriber, you’ll see the new price right away. Existing subscribers? Brace yourself; the higher cost kicks in within a month of your next renewal.
So, how much are we talking? The monthly rate now sits at $12.99, up from the previous $9.99. That’s a solid $3 jump. Not exactly pocket change, especially if you remember when Apple TV+ launched back in 2019 at just $4.99 a month.
Feels like a distant memory, doesn’t it? The last increase was less than a year ago, bumping it from $6.99 to $9.99. Now, here we are.
Apple justifies the hike by pointing to its ever-growing catalogue of original content—movies, shows, even live sports—all still ad-free, which is rare these days. No commercials interrupting your binge, at least for now.
If you’re wondering what’s coming up, the release calendar is stacked: The Morning Show is back for season 4 on September 17, Slow Horses returns September 24, and Pluribus drops November 7. Original films like Highest 2 Lowest and The Lost Bus are also on the way this fall.
Still, all that premium content isn’t coming cheap. Reports say Apple TV+ has been losing over $1 billion a year because content spending keeps outpacing revenue. So, the price hike? Not exactly a surprise—just not a welcome one for your wallet.
With 13 years on the line, Ashish Kumar Singh loves everything when it comes to movies, music, travel and pop culture. Formerly employed at ANI, Pinkvilla, India Today and HT, Ashish has interviewed some of the top celebrities of India, including Shah Rukh Khan, Aamir Khan, Ranveer Singh, Ranbir Kapoor and Hrithik Roshan, among others. Breaking news excites him and deadlines are what he chases. Interviewing comes naturally to him. Hit him up at ashish.kumar02singh@gmail.com.
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