Bentley appoints Priyanka Chopra as global ambassador
British luxury car manufacturing company, Bentley Motors has announced Priyanka Chopra Joans as its new global brand ambassador. The company announced Chopra as a global brand ambassador alongside a new campaign that will be released this weekend. The campaign is shot by co-creative director Greg Williams; the campaign takes a more personal and documentary-style approach. The video campaign portrays candid moments from Priyanka’s life and career, featuring a glimpse into her creative process. The documentary-style ad is filmed at Sony Studios in Los Angeles, featuring a subtle presence of the Bentley Continental GT, tying in the brand’s focus on craftmanship and storytelling.
The campaign also shines a light on the latest generation of the Bently Continental GT. The car is positioned as a luxury grand tourer; it blends plug-in hybrid technology with a V8 engine.
Priyanka Chopra has now joined Bentley’s growing list of global ambassadors, which also consists of Gerg Williams and Mai Ikuzawa. Priyanka Chopra is known for her work across films, production, business, and philanthropy; she also brings around 25 years of global experience to the partnership.
Priyanka is also a UNICEF Goodwill Ambassador and continues to use her platform for advocacy around education and children’s welfare.
Sharing her experience about the collaboration, she highlighted Bentley’s attention to detail and creative philosophy, saying it aligns closely with her own approach to storytelling and performance. The company’s marketing leadership, on the other hand, noted that her personality and global perspective add authenticity to the campaign’s more relaxed and conversational tone.
The fourth generation Continental GT shows the most extensive revision of the model in two decades; the car is built on the company’s new design language. It is notably the first mainstream Bentley since the 1950s to feature a single headlamp, giving it a more cohesive, modern look while retaining the company’s legacy.
The car’s design is inspired by a resting tiger which is calm and collected, but ready to unleash incredible force which portrays the car’s muscular rear haunches, wide stance, and predatory proportions.
The company has also rolled out a new colour, Tourmaline Green, along with a special gray metallic finish that looks like a solid colour. The convertible variant offers a fabric roof in seven colour options consisting of a tweed option.
In terms of interior and cabin design, the cars portray craftmanship and materials commensurate with the lofty price. The car offers four seats with no middle-rear seats. However, the rear legroom is limited to 32.1-inch
The cabin is available in 15 different leather colour and quality patterns; buyers can choose the interior colour with seven different materials consisting of various wood veneers. The key attraction in the interior is a rotating display, a unit that spins to reveal a 12.3-inch HD infotainment touchscreen, and a row of three analog dials. The system responds to voice commands starting with “Hey Bentley”, and supports wireless Apple CarPlay, Android Auto, gesture control, and over-the-air updates.
The luxury car is powered by a 4.0L twin-turbo V8 petrol engine which generates 771hp and peak torque of 1,000Nm.
The starting price of the car is $ 2,92,800 and costs around Rs 5.23 crore in India
Syed Ziyauddin is a media and international relations enthusiast with a strong academic and professional foundation. He holds a Bachelor’s degree in Mass Media from Jamia Millia Islamia and a Master’s in International Relations (West Asia) from the same institution.
He has work with organizations like ANN Media, TV9 Bharatvarsh, NDTV and Centre for Discourse, Fusion, and Analysis (CDFA) his core interest includes Tech, Auto and global affairs.
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