A day after Madhya Pradesh temple priests complained about Zomato’s advertisement starring Bollywood star Hrithik Roshan, the online meal delivery service apologised and said it had no desire to offend anyone.
Two priests from the Mahakaleshwar temple asked that Zomato should remove the advertisement on Saturday on the grounds that it hurts Hindu feelings. Hrithik Roshan claims in the promo that he ordered a thali from “Mahakal” since he was craving cuisine in Ujjain.
Thali is a suggested item on the menu at Ujjain’s Mahakal Restaurant, not the renowned Mahakaleshwar Temple, according to a statement from Zomato. One of the 12 Jyotirlingas in the nation, the Mahakaleshwar or Mahakal temple honours Lord Shiva and draws a sizable following of believers.
According to Zomato, the ad in question is discontinued.
“The film is a part of a pan-Indian campaign for which we chose the finest restaurants in each city and their most well-known meals. One of the eateries selected for the promotion in Ujjain was Mahakal restaurant “says the delivery company.
“The ad in question has been taken down out of respect for the feelings of the people of Ujjain. We sincerely apologise since our intention was never to offend anyone’s values or emotions “said Zomato.
The head of the Mahakal temple trust, Ujjain Collector Ashish Singh, criticised the advertisement, claiming that prasad on a plate (thali), which is offered to worshippers free of charge, cannot be purchased online through a meal delivery app.
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