A huge Instagram following helps you come across as a credible and trustworthy person in your niche, encouraging more people to tune in. Besides boosting your Insta account to the top of the result page, you also get a community that motivates you to create quality content regularly.
For a newbie, however, the main challenge is always how to get more followers on Instagram. Though the competition remains intense, there’s a way out. Here, we’ll discuss the strategies you can use to attract a huge following.
For the record, Instagram has two account types – personal and professional. All Instagram accounts are set up as personal accounts for individual use by default. If you own a business or are a creator, the first thing to do before anything else is switch to a business account.
A business account has more features that will help you better understand your audience and grow your presence on the platform. For instance, it allows you to see your audience’s behavior and demographics, such as age and location. This way, you will know the content that meets their needs and preferences and the tone that resonates with them.
To experience growth on Instagram, you have to post content regularly, which can take a toll on you if you have other demanding activities. But with a business account, you can create posts in batches and schedule them for automatic posting at optimal times, even when you’re busy with other tasks.
Moreover, you get engagement stats that will help you know the kind of content that interests your target audience. Here are the steps for switching from a personal account to a business account:
Let’s face it – Instagram, like any other social platform, is all about the numbers. However, when starting from scratch, getting the first few hundred or thousand followers might not be easy. Not only can this kill your morale, but it will also deter potential followers from checking your content because it lacks social proof. Worse still, your profile will appear near the bottom of the search result pages, decreasing its likelihood of being visible.
No one wants this. So, when coming up with your strategy on how to get more followers on Instagram, buying followers should be at the top. Instagram users are trend-oriented. If they have to choose between two competitors, they will mostly go for the one with more followers. So, buying them will help you bridge the gap of a new account.
In addition, it makes you more attractive to businesses and influencers looking to partner with accounts with high follower counts. This goes a long way in increasing your credibility and attracting organic followers.
Instagram knows the power of storytelling and offers a casual way of sharing your relatable Stories daily. However, Stories only last for 24 hours. As a result, some of your audience might miss out on your best Stories if they expire before they view them.
Thankfully, you can leverage highlights to extend the life of your Stories. Typically, highlights are saved on your profile, giving a quick overview of the kind of content you create. You can organize them into themes and topics of interest, making them easier to navigate. The best part is that they don’t expire.
As such, your account viewers will always have readily available content to engage with, encouraging them to follow you for more updates.
When strategizing on how to get more followers on Instagram, you should not restrict yourself. Promote your account on other socials and think beyond. For instance, you can embed your Instagram account on your newsletter, website, or email signature.
Don’t forget to promote your account on offline materials such as packaging, business cards, and posters. Doing this helps you to reach and attract your target audience that might not be on Instagram.
Instagram is a highly visual platform. If your photos and videos fail to meet the standard, your potential followers will likely lose interest and look for other accounts with quality visuals. Although Instagram has some editing features, they are mostly basic and may not always be sufficient to achieve the level of quality needed to stand out on the platform.
To avoid failing in this critical aspect, you can leverage editing software, which comes with many features. With it, you can enhance aspects such as brightness, contrast, saturation, and color balance. Moreover, you can add filters, overlays, text, stickers, and other elements to create unique and engaging visuals. Ultimately, you’ll be able to maintain professional quality that will captivate your audience.
However, remember not to go overboard with editing. Too much of it can distort the integrity of the visuals and make them appear unreal.
If you run a physical business such as a salon, your target audience will be people around your geographical location. After all, you won’t be able to offer hair services to people miles away or across the border. When you tag your posts with your location, your content becomes more discoverable to users around your area.
In addition, tagging established brands makes the target audience associate you with them, especially if you’re collaborating with or featuring their products. This association can lend credibility to your account and attract followers who are fans or followers of those brands.
Be that as it may, it’s advisable to seek the consent of any brand you’re tagging in your posts. This helps to avoid conflicts that might paint you in a bad light and cause people to unfollow you.
The best part about Instagram is that it provides unlimited ways to amass followers. However, all these ways require some effort to ensure your account is set up properly from the word go and there is evergreen content for your prospective followers to consume.
If you feel like your efforts are not paying off at the beginning, you can go the easier route of buying Instagram followers.
