Jaipur: A photoshoot by traveling art photographer Julia Buruleva in Jaipur has gone viral, but not without controversy. The images, which feature a real elephant painted bright pink, have sparked a heated debate online over the ethics of using animals in artistic projects.
While some viewers admired the visuals, many criticised the idea, raising concerns about animal welfare and tourism practices.
Artist Draws Inspiration From Rajasthan’s Culture
Julia Buruleva spent nearly six weeks in Jaipur capturing its architecture, colours, and cultural identity. During her stay, she said she was struck by how frequently elephants appear in Rajasthan’s visual landscape.
Explaining her concept, she wrote, “Elephants are everywhere there – streets, ornaments, architecture. Practically, the main symbol of Rajasthan. I just couldn’t pass by without including one.”
She added that elephants are often decorated during festivals, which inspired her idea. “They’re often decorated for celebrations. I chose a solid bright pink elephant, the most popular colour in Rajasthan,” she said.
After weeks of scouting locations, arranging permissions, and planning the shoot, she found an Indian model to participate. The model, partially unclothed and painted pink, posed while seated on the elephant, which was coloured in the same shade. The photographer claimed that only organic colours were used and that the animal was not harmed.
Social Media Divided, Criticism Grows
Soon after the images surfaced online, they drew thousands of reactions. While some praised the creativity and visual appeal, criticism quickly took over.
An elephant in Rajasthan was covered in dry red color for a photoshoot while a model posed beside it. pic.twitter.com/LuH0WrO4FI
— Believer (@PredatorVolk) March 29, 2026
One user wrote, “Strange how the elephant has to suffer so the photos can look beautiful. Should’ve just used AI.” Another commented, “Using organic colours doesn’t justify painting an entire animal. Elephants have sensitive skin.”
Several Indian users appreciated the intent but questioned the method. One comment read, “Glad you loved Jaipur, but please don’t paint the elephant next time.”
