The Narcotics Control Bureau and Alia Bhatt recently teamed up to put out an anti-drug video where she urges people to take a pledge against drug abuse.
Alia Bhatt and NCB Anti-Drug Video Sparks Backlash, Comments Disabled Quickly
Sounds good on paper, right? But instead of getting praise, she got slammed hard online. The NCB had to turn of their comment just after 6 comments, the video got almost 690 reposts and had 1.1 million views.
Alia Bhatt joins hands with NCB to spread the message of a #DrugsFreeBharat #NashaMuktBharat #azadifromdrugs pic.twitter.com/blY2Jnxifq
— Narcotics Control Bureau Chandigarh (@ncbchandigarh) August 14, 2025
Alia Bhatt’s Anti-Drug Video Gets Roasted, Bringing Up Karan Johar’s Viral Drug Clip
People were calling her out, saying things like she should “start from home” basically pointing fingers at the Bollywood drug controversies and implying she has no place preaching about drugs. Also considering the video of Ranbir Kapoor, Deepika Padukone, Arjun Kapoor, Shahid Kapoor, Varuun Dhawan and many more actors that went viral around 4 years ago.
Alia Bhatt Supports NCB To Spread Awareness About Drug Addiction
Meanwhile her friends 🤣👇 https://t.co/scAZgPs4oG pic.twitter.com/UZczExhE00
— Tushar ॐ♫₹ (@Tushar_KN) August 15, 2025
Alia Bhatt Faces Credibility Crisis on Drug Issues Amid Past Bollywood Drug Controversies
Still, the recent online hate shows how messy it gets when celebrities try to speak on social issues. Fans expect them to be flawless and live spotless lives, which is never realistic and neither is it fair. The tweets online were nothing less than being absolutely brutal, many people who reposted the video had something to say and most of it bad.
One person also tweeted, “Why do they keep making us take pledges? When has a pledge ever worked? If someone offers me drugs, I am not going to be like but I promised Alia Bhatt”
Like why do they keep making us taking pledges? When has a pledge ever worked? If someone offers me drugs, I am not going to be like but I promised Alia Bhatt https://t.co/sAoP5BHtwU
— Ides of April (@idesofavril) August 14, 2025
People thrashing the Bollywood industry for something they don’t follow themselves is nothing new. Many such videos has come and gone and what one can see happening is how the top actors lose relevance when it comes to a certain things, Even after starring in Udta Punjab, a movie that was basically a hard-hitting take on the drug problem in Punjab, that spreads the message to understanding addicts, not blaming them.
Yet the backlash faced on the NCB anti- drug video was harsh than ever.
Reha Vohra is an entertainment and lifestyle journalist passionate about telling stories that celebrate culture, trends, and everyday life. She love diving into celebrity news, fashion, viral moments, and unique human experiences that resonate with readers. The goal is to create content that’s engaging, inspiring, and relatable, bringing fresh perspectives with a blend of curiosity and creativity.
