Filmmaker Anurag Kashyap, who has often spoken against the Hindi film industry, has again made the rounds with his acrimonious statements. This time, he aims at the employment of the Artificial Intelligence in the movie-production, specifically in the form of the recently announced “AI-generated” movie, Chiranjeevi Hanuman – The Eternal. Kashyap was not sitting on words, and he issued a fierce criticism on social media that specifically targeted the producer, Vijay Subramaniam.
His defiant attitude has created an intense debate concerning how creativity will be done in the future, what should be the role of an artist, and whether the ethics of using AI to generate art is right or wrong.
The controversy points out an increasing divide in the industry: the individuals who regard AI as a breakthrough in innovation and individuals who consider AI a serious menace to human creativity and a dishonest shortcut.
The Betrayal of Artists: A Tale of Two Industries
Kashyap is not outraged over one film alone. It is a strong arguing in favor of the human aspect of the cinema. He leveled charges against Vijay Subramaniam, a leading artists management agency, in a case of betraying the artists he deals with as he is supposed to represent them.
As Kashyap referred to this, saying that Vijay should be ‘in the gutter’, Anurag outburst that this is the future for the ‘spineless’ in Hindi film industry. He closed the note with,
The remarks made by the filmmaker echo a general fear of artists, writers and directors that AI will make their expertise and skills obsolete and reduce them to machines. These feelings are compounded by the statement the production house made noting that the film was “anchored by a team of over 50+ engineers” and there is no mention of a conventional director or writer.
AI’s Ethical Dilemma: Profit vs. Artistry
The faceoff between Chiranjeevi Hanuman is a microcosm of a global occupation issue in perspective of the entertainment industry. AI introduces a lot of fundamental questions to the copyright, ownership of the creative work, and the worth of human labor. Even though some strange bedfellows, such as producer Vijay Subramaniam, claim that AI is a means of reinventing cultural narratives, opponents like Kashyap deduce that it is a purely profit-seeking enterprise, which diminishes the humanness that the latter mentioned always had.
This argument has been popular in recent times, when the climax of the film Raanjhanaa was AI-edited without the permission of those who created it (director Aanand L. Rai and actor Dhanush included). The case and the recent scandal involving Chiranjeevi Hanuman point to an urgent need of industry-wide laws to guard the sanctity of the creative work run by humans.
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A recent media graduate, Bhumi Vashisht is currently making a significant contribution as a committed content writer. She brings new ideas to the media sector and is an expert at creating strategic content and captivating tales, having working in the field from past four months.
