The White House officially launched a TikTok account on Tuesday, seeking to leverage the platform’s more than 150 million US users to communicate the messages of President Donald Trump.
TikTok’s Role in Trump’s 2024 Campaign
Trump has expressed a particular fondness for the popular short-video app, crediting it with helping him secure support among young voters during his victory over Democrat Kamala Harris in the November 2024 presidential election.
However, past intelligence assessments have raised concerns that TikTok’s owners may be influenced by the Chinese government, with the potential to affect American audiences.
The launch comes amid ongoing discussions by Trump about TikTok’s Chinese ownership and the potential sale of the platform. ByteDance, TikTok’s parent company, had initially faced a deadline to sell the platform earlier this year, though that deadline was later extended.
NEW 📲 FOLLOW THE WHITE HOUSE ON TIKTOK 🇺🇸 AMERICA IS BACK. 🦅
➡️ https://t.co/zwDqYQR3PP pic.twitter.com/YdY7af3qjl
— The White House (@WhiteHouse) August 19, 2025
Why is White House Launching a TikTok Account?
“The Trump administration is committed to communicating the historic successes President Trump has delivered to the American people with as many audiences and platforms as possible,” White House press secretary Karoline Leavitt said as the account went live.
“President Trump’s message dominated TikTok during his presidential campaign, and we’re excited to build upon those successes and communicate in a way no other administration has before,” she added.
The TikTok account, @whitehouse, began operation Tuesday evening. A White House official said the account’s primary aim is to communicate the president’s policies directly to the public.
First White House TikTok Video
The first post on the new account featured a 27-second compilation of President Trump meeting people, set to dramatic music. In the video, Trump says:
“Every day I wake up determined to deliver a better life for the people all across this nation. I am your voice.”
How Social Media
Why has @WhiteHouse got a tiktok?
They even made a ticker of it too
GH1wwcumfMDgh9bNf35R36UdD9ERcXKiEjBvuXBdpump pic.twitter.com/WfOPYL4qhQ
— Dankimir (@dankimir) August 19, 2025
HOLY SH*T 🚨 President Trump just launched an official White House TikTok account with the most bada** 30 second video
THIS IS FREAKING EPIC 🔥 pic.twitter.com/t5fmIEi9xm
— MAGA Voice (@MAGAVoice) August 19, 2025
🚨 BREAKING: The Trump White House launches a TikTok account, making it the first Administration to join the platform.
Here is their first post, using audio from Trump’s 2016 campaign: “I AM YOUR VOICE!”
Incredible content. pic.twitter.com/tPTASKMSKR
— johnny maga (@_johnnymaga) August 19, 2025
Zubair Amin is a Senior Journalist at NewsX with over seven years of experience in reporting and editorial work. He has written for leading national and international publications, including Foreign Policy Magazine, Al Jazeera, The Economic Times, The Indian Express, The Wire, Article 14, Mongabay, News9, among others. His primary focus is on international affairs, with a strong interest in US politics and policy. He also writes on West Asia, Indian polity, and constitutional issues. Zubair tweets at zubaiyr.amin
