Dhanush’s newest directorial and acting venture, ‘Idli Kadai’, has successfully capitalised on the weekend surge, crossing a huge box office milestone. After a somewhat uncertain run during the weekdays, the family drama saw an all-important uptick on its fourth day, Saturday, boosting its total domestic net collection past the Rs 30 crore mark. Early estimates put the film’s net collection for four days at an impressive Rs 32.50 crore in India as its tables turned to Friday dips and Saturday spikes. With ₹11 crore collected on opening day, Wednesday, the film suffered a dip on Friday that necessitated the Saturday boost if the film were to rank healthy overall.
Key Box Office Metrics
This weekend in Tamil Nadu thus came back in business, with audience turnout being the key factor. The fourth-day collection, estimated at around ₹6.15 crore, across all languages demonstrates brighter prospects for audience interest. For the first time in months, very good family audiences contributed to the film’s recovery after a Friday drop of around ₹5.6 crore. Looks like positive word-of-mouth on this rural drama is now translating into somewhat better occupancy, especially in prime metros and regional hubs.
Tamil Nadu Dominance And Sustained Occupancy
This film continues to ideally perform in dom territories. Cities like Chennai, Coimbatore, and Trichy have held up pretty well with high occupancy during the long holiday weekend. There are all the states in favor of Dhanush’s major pull, and this will perhaps keep ‘Idli Kadai’ well at today’s first week ends. As the final numbers for Sunday are still not out, the industry believes that the movie will strengthen its position further prior to the beginning of the next week; proving again the lasting power of its emotional core and rural settings.
A recent media graduate, Bhumi Vashisht is currently making a significant contribution as a committed content writer. She brings new ideas to the media sector and is an expert at creating strategic content and captivating tales, having working in the field from past four months.
