A unique and slightly unusual “emotional startup” from Mumbai has taken the internet by storm. A viral video from Juhu Beach shows a man offering to listen to strangers’ problems for a price.
The clip has sparked a mix of amusement, curiosity, and reflection, with many questioning whether this is a quirky idea or a deeper commentary on urban loneliness.
₹250 for Small Troubles, ₹1,000 to Cry Together
In the now-viral video, the man identified as Prithvi Rajpohla from Andheri sits quietly on the beach with a handwritten sign inviting people to share their worries.
When asked if people actually approach him, he responds candidly:
“Yes. For small troubles, ₹250. For bigger worries, ₹500, and to cry together, ₹1,000.”
🚨 Mumbai Beach Viral : Man charges people to listen to problems.
REPORTER : Do people come? 🤯
MAN : “Yes, For small troubles, ₹250. For bigger worries, ₹500, and to cry together, ₹1,000. I am here to listen to people’s problems” 😳pic.twitter.com/cTXeKgzLzl
— News Algebra (@NewsAlgebraIND) March 20, 2026
His straightforward pricing model, paired with the calm beach setting, has left viewers both entertained and intrigued.
A Viral ‘Listener for Hire’ on Juhu Beach
The video captures passersby stopping, reading his sign, and engaging in conversation. Unlike traditional therapy or counselling setups, his service is informal, accessible, and rooted in a simple idea listening.
Rajpohla claims he spends time talking to people, helping them process their thoughts and feel lighter. While he positions himself as someone who can offer guidance, it is the act of being heard that seems to resonate most.
More Than Just a Gimmick?
While some social media users see the concept as humorous or even bizarre, others believe it reflects a genuine need.
In fast-paced urban environments like Mumbai, where social isolation often coexists with crowded spaces, the idea of paying someone to listen doesn’t seem entirely far-fetched.
For many, the viral moment highlights:
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The growing need for emotional outlets
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Lack of accessible mental health support
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Increasing loneliness in big cities
Internet Reacts: Amused, Curious, Divided
Online reactions have ranged from jokes about “budget therapy” to serious discussions on mental wellbeing.
Some users praised the initiative as innovative and empathetic, while others questioned the ethics of offering advice without professional qualifications.
A Sign of the Times?
Whether seen as a clever hustle or a reflection of deeper societal gaps, the image is striking a man on a beach, offering time, attention, and empathy in exchange for money.
As the video continues to circulate, it leaves behind an important question:
In a city that never stops, are people simply looking for someone to pause and listen?
Sofia Babu Chacko is a journalist with over five years of experience reporting on Indian politics, crime, human rights, gender issues, and stories about marginalized communities. She believes journalism plays a crucial role in amplifying unheard voices and bringing attention to issues that truly matter. Sofia has contributed articles to The New Indian Express, Youth Ki Awaaz, and Maktoob Media. She is also a recipient of the 2025 Laadli Media Awards for gender sensitivity. Beyond the newsroom, she is a music enthusiast who enjoys singing. Connect with Sofia on X: https://x.com/SBCism
