Following its electrifying opening weekend, The Raja Saab had no difficulty crossing the ₹100 crore mark, but the Prabhas-starrer encountered a major problem at its first important “Monday test.”
The large pre-release hype and the power of the first day did not help the movie, as it experienced a dramatic 71% drop in its daily revenue. Initial trade reports suggest that the Maruthi-directed horror-comedy earned around ₹5.4 crore on Day 4, which is indicative of the usual “Monday blues” as the audience got back to their regular workweek routines.
Monday Box Office Resistance
The shift from a holiday weekend to a regular weekday was a hard nut to crack for the movie’s momentum. The first-day collection was a whopping ₹53.75 crore, but the subsequent collections have been on a steady decline, with a fall of more than 50% on Saturday and ₹19.1 crore at the end of the weekend on Sunday.
The Monday downfall is especially striking because the film had no significant competitors, yet it could not draw large audiences in the non-Telugu regions. The total domestic box office gross is now projected at ₹113.4 crore, with the Telugu market being the major source of the revenue.
Telugu Audience Engagement
In the place where it originated, the movie still got a decent but reduced share of the market. The Day 4 Telugu occupancy was about 24.64% in the day, with the night shows doing much better with 30.27% compared to the slow start of 16.20% in the morning.
Warangal and Mahbubnagar cities recorded the most steady occupancy indices, with 52% and 49% occupancy, respectively, in each theater, supported by the number of screens, notwithstanding.
On the other hand, the Hindi and Tamil dubbed versions kept on struggling, with the Hindi markets showing a very low occupancy of 8.12%. Given that the project was made with a whopping ₹400 crore budget, it is only the approaching Sankranti holiday period that can possibly lead to a considerable recovery.
A recent media graduate, Bhumi Vashisht is currently making a significant contribution as a committed content writer. She brings new ideas to the media sector and is an expert at creating strategic content and captivating tales, having working in the field from past four months.
