The recent artistic endeavor of Taylor Swift, whose upcoming artistic project appears to have been based on the rather touching title, The Life of a Showgirl seems to offer an influential step toward the further evolution of her already impressive career. This possible era represents more than an album cycle as it sees an elevated control that Swift has on her narrative, creative direction and interaction with fans.
The sensitive promotion, with its selective social media suggestive advertising and the eye-catching theatrical aesthetics that age well, reminding of the traditional manifestations of glamour of the showgirl, mixed with new-fangled conformity, speaks volumes about her tactful strategy. Such calibrated reveals give the audience time to anticipate and connect to her audience on her own level making her not only a pop icon but a self-constructive designer of her artistic world.
Owning Her Story
The calculated release of information by Swift concerning this new project with regards to the old system of album release and promotion is drastically different. Rather than being bombarded with a stream of pre-release singles and interviews, she seems to be doing the slow reveal with fans feeling as though they are putting together the puzzle as they go and allowing themselves to make a discovery in a collective way.
This practical treatment is carried over to the visual language of the period as well, with well-selected imagery and symbolism clueing the viewer to the themes and sonic textures of the songs to follow. This degree of ownership to the story line means that the story takes place in the way she foresaw it, which strengthens her artistic integrity and vision.
Beyond the Music
In addition to classic marketing schemes, recent deployment patterns of Swift appear geared at establishing a more holistic and tactile interaction with her fan base. The visual cues and possible thematic direction towards the use of archetypes of the showgirl indicates a certain theatre and performance aspect that might spread even outside of the musical lines to include the styling of tours, merchandise design, and fan communication.
The thought process that an experience alongside the music is to be holistic and immersive also showcases her intercession in the audience and she is on the move to create an immersive experience to her audience rather than merely music.
A recent media graduate, Bhumi Vashisht is currently making a significant contribution as a committed content writer. She brings new ideas to the media sector and is an expert at creating strategic content and captivating tales, having working in the field from past four months.
