A viral clip has landed Peruvian influencer Alejandra Argumedo Alegre in the middle of a huge controversy, in which she can be seen yelling racist slurs at fellow travelers on a metro train. The 30-year-old influencer’s behaviour has set off online outrage, with many asking about the accountability of public figures.
In the video, Argumedo seems frustrated by the packed metro and insults, referring to her being treated “like an animal.” Confronted by another passenger, she persisted with insulting remarks that are directed at the people coming from the mountains of Peru, mocking their heritage as she giggled. The influencer also resorted to insulting comments referring to llamas, vicuñas, and alpacas, keeping the public wrath boiling.
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🫥Tras la viralización del video y las fuertes críticas, Alejandra Argumedo ha optado por eliminar sus perfiles en redes sociales.
🔗Toda la información aquí 👇https://t.co/BxxMTLpBZH pic.twitter.com/RH8zyr8n10
— Perú21 (@peru21noticias) September 22, 2025
In response to the uproar, Argumedo closed her Instagram and TikTok pages, effectively erasing her online profile. She had previously maintained an active social media presence and participated in the popular Hinchas al Aire podcast.
Social media users quickly condemned her behavior. One X user commented, “No matter how physically beautiful someone may be or how much of a millionaire they are, that does not give them the right to belittle, insult, or disrespect others.” Another remarked, “I don’t understand how there are such stupid people who don’t understand or forget that we’re in the era where everyone has a camera in their hand. They record everything, you’re screwed.”
The critics argue the incident shows the widespread problem of disrespect and prejudice in public, stressing the need for accountability, particularly with digital influencers who have huge followings.
The viral clip keeps going around, generating discussions regarding racism, privilege, and the duties of social media personalities in Peru and internationally.
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Sofia Babu Chacko is a journalist with over five years of experience covering Indian politics, crime, human rights, gender issues, and stories about marginalized communities. She believes that every voice matters, and journalism has a vital role to play in amplifying those voices. Sofia is committed to creating impact and shedding light on stories that truly matter. Beyond her work in the newsroom, she is also a music enthusiast who enjoys singing.
