Indian telecom service provider Airtel has announced a partnership with Adobe. The company will give its 360 million customers free access to Adobe Express Premium across India. The premium costs around Rs.4,000 annually; the plan will be available for free for a year to all Airtel mobile, Wi-Fi and DTH customers through Airtel Thanks App.
The major objective of Airtel’s collaboration with Adobe is to democratize access to professional grade creative tools, allowing Airtel users to design social media assets, marketing content, short video, and much more.
Siddharth Sharma, CEO Connected Homes and Director Marketing, Bharti Airtel said “This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate,” he further said that “With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian.”
You x Us x @adobeexpress – collab of the year!
Casually unlocking the quick & easy design app worth ₹4000 for all of you.#EveryoneCanDesign #MadeWithAdobeExpress #AirtelXAdobe pic.twitter.com/JmCHG4tvgE— airtel India (@airtelindia) January 29, 2026
Adobe Express features
The users who will subscribe to the Adobe Express premium will get access to thousands of professional templates, consisting of designs made especially for Indian festivals, wedding, and local businesses.
The premiums offer AI-powered tools such as instant background removal, custom image generation, one-tap video editing, auto caption, and instant resize. The software has over 30,000 fonts, and 100GB of cloud storage. The premium platform seamlessly syncs across devices without any watermark.
The premium editing software is available in English, Hindi, Tamil, and Bengali for ease of use for Indian speaking different languages.
Airtel: Who will be benefited from premium
After the collaboration of Airtel and Adobe a diverse group of professional will be benefited which includes
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Creators and Influencers to make viral-ready content with AI effects and video editing tools
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The consumers who want to design personalised invitation, festival greetings, and WhatsApp updates
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It can also be used by students to build standout projects and portfolios while learning digital communication skills.
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It is a boom for small business and entrepreneurs they can design logos, QR codes, ads, ad poster quickly and affordably
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The marketing professional can develop authentic, on-brand campaigns designed as per local traditions and identities.
Syed Ziyauddin is a media and international relations enthusiast with a strong academic and professional foundation. He holds a Bachelor’s degree in Mass Media from Jamia Millia Islamia and a Master’s in International Relations (West Asia) from the same institution.
He has work with organizations like ANN Media, TV9 Bharatvarsh, NDTV and Centre for Discourse, Fusion, and Analysis (CDFA) his core interest includes Tech, Auto and global affairs.
Tweets @ZiyaIbnHameed
