Tata Punch, a compact SUV from Tata Motors, has announced that it has crossed the 6-lakh production milestone within four years. The model is now setting a record as the fastest-selling SUV in India.
The Punch was designed to democratize the SUV experience and has become a segment-defining vehicle with broad appeal across urban and rural India. The model was launched in October 2021.
Sub-Compact SUV with Broad Appeal
The Punch has established the sub-compact SUV segment, combining a solid design with high safety standards. First-time car buyers account for 70% of the total sales of Punch ICE.
Additionally, 25% of Punch EV buyers are women, showing a swift increase in female ownership.
The model is available in petrol, CNG, and electric vehicle variants. It has received a 5-star rating from Global NCAP and Bharat NCAP.
Celebrating Market Leadership with “India Ki SUV”
The Punch currently holds a 38% market share in the sub-compact SUV category. The model has received 20 automotive awards and has contributed 36% to the total passenger vehicle sales of Tata Motors.
A national campaign, “India Ki SUV,” was launched to celebrate this. The campaign highlighted the ambition, exploration, and empowerment associated with the brand’s ownership. It highlighted how the car is more than just a car—it is a movement aligned with the aspirations of a bold and modern India.
According to Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd.,
“The Punch represents confidence and a fresh start for over 6 lakh Indians. This milestone celebrates their trust.”
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Ankur Mishra is a journalist who covers an extensive range of news, from business, stock markets, IPOs to geopolitics, world affairs, international crises, and general news. With over a decade of experience in the business domain, Ankur has been associated with some of the reputed media brands. Through a sharp eye on global marketplaces along with deep insights and analysis of business strategies, Ankur brings simplicity to the complex economic matrix to decode market trends and empower people.
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