Aamir Khan’s son Junaid Khan is gearing up for his upcoming romantic drama Ek Din, where he stars alongside Sai Pallavi. What’s caught attention is the film’s unusual release strategy—its advance bookings opened 39 days ahead of its May 1 release, a rare move in the industry. In a conversation with Just Too Filmy, Aamir explained the thinking behind this decision.
What Aamir said about the advance booking strategy
Talking about the idea, Aamir revealed that it was initially suggested by someone from the team. He said, “The fact is that Ek Din is a very small film, in the sense that it has got actors who are very new. Junaid has barely started his career, and Sai [Pallavi] is doing her first film in Hindi. So I thought this film would need a little more time to get traction. So the earlier we start, the better. It is a story that I believe, and I am quite a mushy audience.”
‘None of us know whether the film is going to do well’
Aamir also spoke highly of director Sunil Pandey, appreciating his dedication to the project. He shared, “He has done such an amazing job. He has worked so hard for the film; he is very persevering. None of us knows whether the film is going to do well, but what is important for me is whether we are able to bring the script alive in the film. That, for me, is the first yardstick for success. So when I see the film today, I see that Sunil has really managed to bring out what was there in the script, really honestly. Of course, numbers are important to understand the success of the film, but what if a film you don’t like does well? I am not happy with that success.”
Amir Khan: About Ek Din
Directed by Sunil Pandey, Ek Din is a romantic drama produced by Mansoor Khan, Aamir Khan, and Aparna Purohit under the banner of Aamir Khan
Productions. The film features Sai Pallavi and Junaid Khan in the lead roles.
The story is a remake of the 2016 Thai film One Day. It follows a young man who falls in love with his colleague but doesn’t have the courage to confess his feelings. He wishes to be with her for just one day—and to his surprise, that wish comes true.
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Olivia Sarkar is a Senior Content Producer on the Entertainment and Lifestyle desk with 6 years of experience. In 6 years, she worked with ANI, IANS, Zee News. Known for covering trends and engaging storytelling, she covers a wide spectrum of topics including entertainment news, fashion, fitness, health, food, travel, astrology. From major film announcements to industry controversies. Throughout her career, she has interviewed several notable personalities such as Femina Miss India World 2022 Sini Shetty, Miss World 2024 USA contestant Victoria DiSorbo, Miss France 2020 Clémence Botino.Her interview portfolio also includes celebrities like Milind Soman, Tiger Shroff, and Vikrant Massey, along with acclaimed singers Shubha Mudgal and Padma Shri awardee Dr. Jaspinder Narula. Beyond work, Olivia enjoys exploring new food joints, being wanderlust, and writing poetry. You can reach her out on X: @OliviaSarkar11
