ITC Shares See Mild Profit Booking Amid Market Cheer
After its 4% rise during the previous week, ITC shares experienced a temporary decline. The FMCG company started trading at ₹327 and reached a minimum price of ₹324.40 on the NSE, while its stock declined by almost 1% during intraday trading on February 23. Although some investors decided to take their profits, the Nifty 50 index advanced by 0.80% to reach 25,771. The question arises whether this situation represents a brief interruption or signals that traders will adopt a more cautious approach to their market operations. Traders have been monitoring ITC’s recent price decline to determine whether it represents an ideal buying opportunity or a temporary price fluctuation interrupting an ongoing increase.
ITC Share Price Snapshot: Gains, Losses, and Tax Impact Explained
| Parameter | Details |
|---|---|
| 52-Week Low | ₹302 on February 2 |
| Recent Buying | Mild buying seen after cigarette price hikes |
| February Gain So Far | ~1.5% (after three consecutive months of losses) |
| January Drop | 20% due to cigarette tax hike |
| Yearly Decline | ~18% |
| Excise Duty Update | Additional excise duty on cigarettes effective 1 February 2026 |
Is It The Right Time to Buy ITC Shares?
ITC shares have started to stabilize after experiencing three months of market turmoil. The FMCG giant’s stock hit a 52-week low of ₹302 on February 2, but mild buying has emerged after cigarette price hikes. The stock has increased approximately 1.5% during February after experiencing a severe 20% decline in January because of the new excise duty that came into effect on 1 February 2026.
Experts maintain their long-term optimism because ITC demonstrates strong financial performance through its ability to control price increases, enabling the company to raise product prices between 20% and 40% without losing market share. Growth potential is supported by urban consumption recovery, hotel occupancy restoration, and the company’s plan to expand non-cigarette FMCG products, targeting ₹1 lakh crore by 2030.
Some caution remains. Analysts identified three main factors: regulatory risks, competitive pressures from the illegal cigarette trade, and commodity price increases as potential threats to sales performance. The stock currently shows strong Fibonacci support zones, suggesting it may enter a phase of price consolidation. The combination of a 4.4% dividend yield and value creates an attractive investment opportunity for investors looking to buy ITC shares between ₹335 and ₹305, with potential upside to about ₹385.
(With Inputs)
(Disclaimer: This is for informational purposes only and not financial advice. Stocks carry risks; please research or consult a financial advisor before investing. Past performance does not guarantee future results.)
Aishwarya is a journalism graduate with over three years of experience thriving in the buzzing corporate media world. She’s got a knack for decoding business news, tracking the twists and turns of the stock market, covering the masala of the entertainment world, and sometimes her stories come with just the right sprinkle of political commentary. She has worked with several organizations, interned at ZEE and gained professional skills at TV9 and News24, And now is learning and writing at NewsX, she’s no stranger to the newsroom hustle. Her storytelling style is fast-paced, creative, and perfectly tailored to connect with both the platform and its audience. Moto: Approaching every story from the reader’s point of view, backing up her insights with solid facts.
Always bold with her opinions, she also never misses the chance to weave in expert voices, keeping things balanced and insightful. In short, Aishwarya brings a fresh, sharp, and fact-driven voice to every story she touches.
