Reliance Jio and Vodafone Idea have started a pilot project to test India’s first caller name display service in Haryana. In order to enhance user transparency and limit increasing phone fraud incidents, these companies will now mention the caller’s identity.
Reliance Jio Infocomm Ltd. and Vodafone Idea Ltd. have launched a pilot project for Calling Name Presentation (CNAP), an innovative technology that permits users to check the registered name of incoming callers, as per the Indian Department of Telecommunications. The rollout follows the approval from the Telecom Regulatory Authority of India to initiate it earlier this year.
Jio and Vodafone Idea Caller ID Display: Pilot Program Follows Regulatory Green Light
However, in February 2024, TRAI had suggested the introduction of CNAP across telecom networks, permitting subscribers to detect callers by their registered names. The objective of this system is to enhance transparency and build trust in digital communications. Whereas TRAI initially proposed that CNAP be triggered only upon the request of the users, the DoT thereafter advised that the feature should be available by default to all users, with a choice to disable it if needed.
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The Haryana pilot project will assess technical performance of CNAP, along with the privacy implications, and integration challenges before implementing it across country. Data accuracy will, therefore, depend on the information linked to mobile numbers during the verifications of Know Your Customer (KYC).
Jio and Vodafone Idea Caller ID Display: A New Tool Against Cyber Fraud
The CNAP initiative comes amidst an increase in incidents of digital scams, financial frauds, and digital arrest across India. By seeing through caller identities, the system is expected to significantly cut off fraudulent activities and improve accountability in telecommunication networks. Same services have long been executed in the United States and Canada, where they have confirmed effectiveness in preventing scam calls.
If this project will run successfully, the Haryana pilot could pave the way for nationwide deployment, presenting Indian mobile users a safe, secure, and transparent calling ecosystem while positioning India’s telecom standards with international best practices.
Ankur Mishra is a journalist who covers an extensive range of news, from business, stock markets, IPOs to geopolitics, world affairs, international crises, and general news. With over a decade of experience in the business domain, Ankur has been associated with some of the reputed media brands. Through a sharp eye on global marketplaces along with deep insights and analysis of business strategies, Ankur brings simplicity to the complex economic matrix to decode market trends and empower people.
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