A safety pin – a dressing accessory which can be bought in just Rs 5/- to maximum Rs 20/- a bunch, is priced Rs 69,000/- by a luxuruy brand – Parada. The Italian fashion house launched a “Crochet Safety Pin Brooch,” which resembles a regular safety pin commonly sold for Rs 10 in local markets.
The safety pin is wrapped in colorful thread and has the iconic Parada triangle logo, priced Rs 69,000 ($775). It is listed that the brooch is made of brass and cotton and measures about 3.15 inches in length, featuring intricate hand-wrapped crochet detailing.
Prada’s website describes the item as a sleek brooch enriched with a colourful crochet cord detail. The accessory comes in three distinct colour options blue and brown, baby pink with pistachio green, and orange with brown, designed to complement the autumn palette. Buyers can select any of these three designs. The brand markets the brooch as a luxury statement piece, showcasing its craftsmanship and creative finish. However, the high price of an item resembling a household safety pin has sparked widespread disbelief among users and fashion enthusiasts globally.
Social Media Users React to Prada’s Pricey Brooch
The launch of the Rs 69,000 safety pin brooch triggered a wave of humorous reactions online. Social media users flooded comment sections with sarcastic remarks about its pricing. One user joked that they used to make similar items in school needlework classes.
Another commented that the same item could be recreated at home for a few rupees. Others compared the cost to the price of an entire wardrobe, while one person humorously remarked they had bought a similar safety pin for Rs 5 from Chandni Chowk. The post quickly went viral across platforms.
Prada Previously Faced Backlash On Expensive Kolhapuri Sandals
This isn’t the first time, Prada has faced criticism for its expensive products resembling traditional or simple designs. Earlier, the brand drew controversy for selling Kolhapuri-style sandals priced at Rs 1.2 lakh.
These sandals, inspired by Maharashtra’s traditional handmade footwear, sparked outrage for their steep cost and lack of recognition for local artisans. The issue escalated further when a public interest litigation (PIL) was filed in the Bombay High Court, demanding that Prada compensate Indian craftsmen for allegedly copying indigenous designs.
Swastika Sruti is a Senior Sub Editor at NewsX Digital with 5 years of experience shaping stories that matter. She loves tracking politics- national and global trends, and never misses a chance to dig deeper into policies and developments. Passionate about what’s happening around us, she brings sharp insight and clarity to every piece she works on. When not curating news, she’s busy exploring what’s next in the world of public interest. You can reach her at [swastika.newsx@gmail.com]
