One of this season’s most powerful capsules is the new Dior x Lewis Hamilton collection, which sits at the intersection of French haute couture and the sports world. Afrofuturistic, textile-technological, and identity-reflective expressive fashion is the result of this creative exchange between Dior Homme’s artistic director Kim Jones and seven-time Formula 1 World Champion Lewis Hamilton.
This collaboration explores Afrofuturism, an artistic and political movement that combines science fiction, black cultures, and the rewriting of historical narratives. It was inspired by Lewis Hamilton’s recent travels in Africa. Every item in the collection turns into a narrative vector that alternates between projection and legacy.
The British star is renowned for his distinctive sense of style and frequently shows up at Grand Prix weekends wearing provocative attire. He posted pictures to Instagram, showing off the clothes he helped create as well as some behind-the-scenes photos.
Hamilton expressed gratitude to the designers and artists that collaborated with him on the lifestyle capsule and mentioned that he was bringing some important lessons from the experience back with him. He wrote: “I’ve released my second lifestyle capsule with @dior. I want to express my sincere gratitude to the amazing team I had the pleasure of working with; your enthusiasm, ingenuity, and commitment made this journey one to remember.”
About the collection
This collection serves as a testing ground for textile innovation and expertise. The carefully chosen materials alternate between technological textiles, alternative leathers, and recycled canvas. The wardrobe strikes a delicate balance between the meticulousness of the Dior ateliers and the demands of motorsport by fusing street style with luxury tailoring.
Icons of the capsule, the B44 trainers have futuristic volumes, metallic accents and elegant laces modelled by climbing ropes. The same dynamic applies to bags and accessories: daring designs, cutting-edge materials, and an eye towards longevity.
A strong political message
This capsule’s dedication entices just as much as its striking appearance. Lewis Hamilton suggests a political interpretation of clothing at its core, one that celebrates Afro-descendant cultures in all their richness, serves as a vehicle for affirmation, and represents several identities.
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