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A viral video clip soon available on the web captures the stunned expression of a bare-chested man, who seemed to be overcome by the emotional high point of the song “Saiyaara,” yelled at the top of his voice, lost balance, and was likely to pass out. The unadulterated expression of emotion on the part of the single figure in the midst of cinema patrons has been at the heart of an international debate about the transportive power of film and the sometimes-unpredictable behavior of viewers. The shaky, but accessible, camera-holding sequence captures the man’s restrained early excitement growing into uninhibited bursts of feeling that express an engrossing mixture of passion and spectacle rarely seen among viewers.